Amazon Lens Live...

Amazon is taking shopping in the real world to a whole new level with its latest AI-powered feature, Lens Live. Imagine spotting a cool gadget, a chic pair of shoes, or a kitchen must-have and instantly finding it on Amazon without lifting a finger. That is exactly what Lens Live promises. Integrated into the Amazon Shopping app, this feature combines real-time visual search with Amazon’s generative AI assistant, Rufus, to make shopping smarter, faster, and a lot more fun.

“We’re introducing Lens Live to tens of millions of customers today and will roll it out to all U.S. customers in the coming months,” Amazon announced. “To help customers learn more about products they’re viewing, we’ve integrated our AI shopping assistant, Rufus, into the experience.”

Here’s how it works. Open the Lens Live camera in the app, and it instantly scans products around you, showing top matches in a swipeable carousel at the bottom of the screen. See something you like? Tap to focus on it, add it directly to your cart with a simple tap on the plus icon, or save it to your wish list with the heart icon. All of this happens without leaving the camera view.

But Lens Live is not just about spotting products. It also gives you smart suggestions and quick summaries under the carousel, highlighting what makes a product special and answering your questions in real time. Think of it as your personal shopping assistant who never sleeps and knows everything in the store.

Currently available to iOS users in the U.S., Amazon promises to expand Lens Live to more customers soon. With this tool, window shopping just got an upgrade, making it easier than ever to turn what you see into what you own.
**This news was published on Times of India on 3rd September, 2025

 

 

 

Source Click