Small packs are becoming the new beauty trend in India

Small-sized beauty products, or "minis," are rapidly gaining popularity in India, driven by affordability and a desire for experimentation, especially among Gen Z consumers. Lakme's Vice President, Sunanda Khaitan, notes that these compact products offer consumers the flexibility to try new items without significant financial commitment. The rise of quick commerce platforms like Swiggy and Zepto has further facilitated this trend, making beauty products more accessible for on-the-go consumption.

Despite inflation affecting broader discretionary spending, the beauty segment remains resilient. Khaitan observes that aspiration and beauty expression have not only persisted but strengthened post-COVID. Lakme is adapting by focusing on digital platforms, moving away from traditional TV advertising to engage consumers through channels like Spotify, Meta, and Snapchat. This digital shift aligns with their strategy to democratize makeup and bring the latest trends to Indian consumers at accessible price points.

*This news has been published on Times Of India on 15h April 2025